Every customer touchpoint matters. Whether it's messaging, a simple click, or a multi-step process — it's important we consider every interaction our customers have.

My approach is to intimately understand how your customers engage using analytics and data — it's one of the most important aspects of crafting a CX that truly converts.

I believe it's critical to lay a technology foundation that won't just get you where you need to go, but will scale with you as you grow — making your life easier, not harder.

I prefer to start with the end in mind. Asking, ``What are we trying to achieve and how will we get there?``. From there, every calculated decision is made towards helping you grow.