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Xerox Store

Complete UX/UI redesign of the B2B/B2C Xerox e-commerce store across desktop, tablet, and mobile, while working within existing brand guidelines. Collaborated with E-Commerce Director to facilitate beta testing and user feedback. Fine-tuned the experience by leading the behavioral analytics research using Google Analytics and HotJar.


People love it because it’s now easier than ever to find the right printer for their needs.


The client loves it because they now have a powerful platform to manage and sell their wide array of products all while staying aligned with the Xerox brand.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Brand Strategy, UX Strategy

  • Client


  • Technology

    Magento, Development