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Xerox Store

Complete UX/UI redesign of the B2B/B2C Xerox e-commerce store across desktop, tablet, and mobile, while working within existing brand guidelines. Collaborated with E-Commerce Director to facilitate beta testing and user feedback. Fine-tuned the experience by leading the behavioral analytics research using Google Analytics and HotJar.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Brand Strategy, UX Strategy

  • Client


  • Technology:

    Magento, Development