How to design a product with MVP in mind
There are many ways to approach the design of an MVP, but having a good mental model is a healthy start.
What’s an MVP or Minimum Viable Product?
I define an MVP as a version of your product that has just enough features to attract early adopters, is special enough to keep them engaged, and is usable enough that they can provide feedback.
What’s the purpose of an MVP?
The MVP is the right-sized product for your company and your customer. It’s big enough to enable adoption, satisfaction, and sales but not so big as to be bloated, risky, or slow to market.
A foundational process
Here’s a high-level process that might help you with that diagram in mind.
- Begin defining your product’s “North Star” (what you’re all about) and what will truly set it apart and make it special for the end-user.
- Next, define the problems you’re solving. Then break that problem into smaller “micro problems.” Don’t worry about solutions or how you’ll solve the problems yet.
- Then define the steps needed for people to solve the micro problems in your product.
- To visualize Step 2, create a flow diagram representing the screens necessary to accomplish the steps.
- When creating wireframes to reflect the various screens (based on the flow diagram), design them to account for only the fundamental functionality.
- Analyze your wireframes and flow diagram for edge cases you hadn’t considered yet.
- Revisit your wireframes to address the edge cases in greater detail.
- At this point, it would be beneficial to run the wireframes by internal team members, SMEs, and potential users to ensure the product is meeting both business and user needs.
Remember, the outcome of a solid MVP has just enough features to attract early adopters, is special enough to keep them engaged, and is usable enough that they can provide feedback. Anything more or less at this point, and you’re likely overdoing and over-investing.
I hope this article equips you to create a valuable MVP for your product — setting a foundation for success.
Side note, if you need a UX/UI design expert to lead the above process while providing an industry-leading design that customers will love — don’t hesitate to reach out to me. I can be found on LinkedIn or at UpliftCX.com.
Being focused on designing apps & SaaS products for many years, I serve brands with big ideas who are passionate about impacting people for good.
If you like what you see, let’s talk about your goals and next steps.