While there are many benefits to hiring a UX/UI designer, here are 6 that stand out.

1. You’ll have a higher rate of happier, more engaged, and longer-term users.

In some cases, your app is the first meaningful interaction people will have with your brand. And like any impression, the first impression matters — more so with apps since it’s such a personal experience. What is the impression people have when first using your app? Are they impressed, enticed, and engaged? When you do this right, you’ll also see people spread positive word-of-mouth — increasing the chance of a positive adoption rate.

2. You can get new features to market faster, keeping your app relevant and competitive.

With a well-designed app, you’re able to make decisions and new releases faster. Frequently this is of enormous importance as there can be a race to stay ahead of the competition.

3. You, your sales teams, and the overall organization will have an app they’re proud to get behind.

Few things are worse for a product manager than an app people are embarrassed by or are reluctant to tout. It’s demotivating and can hamper sales if you don’t have a team firmly behind it. Having a well-designed app can bring that pride and confidence to your organization.

4. Your tech team will be more productive

Better organization, modularity, and defined design patterns: These are all things that a UX/UI designer will bring to your app — making development faster and more efficient. That means shorter time-to-market, fewer bugs, and less technical debt.

5. You’ll be able to sell at a higher price point because of the quality of your product.

It’s a proven fact; people are willing to pay more for quality. Again, look at Apple vs. the myriad of other laptop options. Is the Macbook more powerful than others? Less often than you think. The look-and-feel is one of the driving decision-makers for people choosing Apple — and frequently, this is a subconscious decision, or it feels/looks of a higher quality than others. Similarly, the design of an app can be the deciding factor for someone looking to make a purchase between multiple apps — especially when it comes to a SaaS app.

Why is this important? Because like Apple, you can charge a premium based on the quality of your app’s design. Remember, people are willing to pay more for quality — the same applies here.

“Remember, people are willing to pay more for quality — the same applies with your app.”

6. It will be less costly and faster to gain new customers

Think of any brand (company) you’ve had a fantastic experience with. Maybe it was opening up an Apple product out of its box or staying the night at a Ritz hotel. When you had those experiences, you consciously and subconsciously deepened your affinity with that brand. It was a good experience, and you wanted more of it. With a beautiful and effortless design, we can create a similar experience with your app — memorable and desirable.

Being memorable and desirable also gives you an advantage against your competition. You must stand out (in a good way) from the rest of the field, and ultimately you want to be the app or product someone desires to use by far. And we can accomplish that through investing in a beautiful and effortless design — making it an easy choice for people to make.

Tim Haskins

Being focused on designing apps for many years, I serve brands with big ideas who are passionate about impacting people for good.